Millbrook Beds becomes Official Bed Partner of England and GB Hockey
England Hockey and Millbrook Beds are delighted to announce a major three-year sponsorship agreement forming an exciting partnership until Tokyo 2020.
High quality sleep is an essential part of success at every level from the amateur game to national athletes. The support of Millbrook Beds will be crucial to the England & GB Hockey’s men’s and women’s national teams continuing to reach a high level of success in both training and at events.
Millbrook Beds, believes a great mattress is as essential to well-being as five a day or 10,000 steps! Borne out of traditional craftsmanship, each Millbrook mattress is individually and lovingly handmade in Southampton, England. The England hockey squad will be among the first in the UK to experience the new Perfect Sleep collection. This range has been redesigned from the spring up to incorporate layers of mini springs between 7,000 hand-nested pocket springs, giving a totally new dimension in comfort. This range also features all-natural raw materials: new Hampshire wool pads, flax, bamboo and mohair.
Hockey is one of the world’s most popular team sports, broadcast in 125 countries and has been on a domestic high since Great Britain won women’s gold at the Rio Olympics in 2016, following bronze at the London Olympics in 2012. It appeals to men and women in equal measure, with a family-friendly following and a strong healthy lifestyle bias.
Mark Croll, Managing Director of Millbrook Beds comments; ‘We are very excited to partner with England and Great Britain Hockey, as we feel we share the same passion and ambition for quality. Millbrook Beds is on a quest to deliver the perfect night’s sleep. We know great quality sleep will lead to better performance the following day, and we look forward to working with individual members of the squad and the wider hockey family to gather this data night and day. Their feedback and sleep results will be invaluable to help us to continue to improve our mattresses, and we believe they will discover sleeping on a Millbrook Bed will greatly improve their recovery, and performance.’
Jon Cockcroft, Commercial Director at England and Great Britain Hockey, said: “It is fantastic to have such a high end lifestyle and aspirational brand partner with England Hockey. We very much look forward to working with Millbrook Beds. We share the same ethos of quality in what we do. With growing public awareness of hockey as a participation and spectator sport we look forward to developing exciting campaigns which build our respective brands.
“As with other partners it is a great opportunity to raise their brand-awareness and profile through the international and domestic game for both men and women.”