Millbrook Beds on a quest to discover the secret to the perfect night’s sleep
This autumn Millbrook Beds aims to discover the secret to a perfect night’s sleep and launches a new dimension in mattress comfort in the shape of the Perfect collection.
In further pursuit of that goal, the company is excited to announce its ‘sleep partners’; England and GB Hockey and leading technology brand Garmin.
As the Official bed of England and GB Hockey Millbrook Beds will work closely with the international men’s and women’s hockey teams as well as the wider hockey family, to discover the part sleep has to play in their continued rise and achievement. The England squad will be among the first to sleep on the new ‘Perfect’ collection.
Millbrook Beds and Garmin will launch a national sleep study, which aims to collect and collate sleep data of people of all ages through Garmin’s activity trackers, from an Olympic gold medal winning hockey player, to a busy mum. Monitoring sleep activity using the vívofit® 3 and vívosmart® 3 wearablesfrom Garmin’s wellness range, the sleep study aims to help people understand the impact sleep quality has on every aspect of a person’s daily life.
For years, global technology brand Garmin has pioneered GPS wearable devices, designed for people looking to live healthy and active lifestyles.
Garmin’s Head of B2B and Distribution, Anton Beavis said, ‘We are delighted to be partnering with Millbrook Beds. Sleep is an integral part of a happy and healthy life and understanding the importance and value of quality sleep is shared by both brands and lends itself nicely to what we believe is an exciting solution in this industry. Millbrook will be offering a selection of our latest wearable technology and integrating Garmin’s sleep analysis metrics into their own customer mobile application. We look forward to supporting the new partnership.’
Millbrook Beds is a family run and owned business which has been making handmade beds in England for over 70 years. The new Perfect collection has been redesigned from the spring up, layer by layer, to offer the perfect sleep. There are six spring count models to choose from with the top of the range featuring 7,000 hand-nested pocket springs plus extra layers of mini springs, along with all-natural raw materials such as new Hampshire wool pads, flax, bamboo and mohair.
Mark Croll, Managing Director of Millbrook Beds comments; ‘We believe a great night’s sleep is as essential to well-being as five a day or 10,000 steps! With the Sleep Study we are setting out to prove that a great quality mattress is the key ingredient to the best night’s sleep. Our partnership with England and Great Britain Hockey, and Garmin will help us do this. Both are perfectly aligned with our brand and engaged with the sleep study, the results of which will enable us to continue to improve our mattresses.’