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A fresh start

Who doesn’t love a fresh start?

Fresh starts have only positive associations, be it in the context of a fresh start to a relationship, a fresh start in a new career or even a fresh start at life in a new location. The adjective ‘fresh’ changes everything doesn’t it? Without the ‘freshness’, the sense of new beginning remains, but the excitement and expectation somehow disappears.

The same can be true of our mornings. We can have a ‘fresh’ start to the morning when, after a great night’s sleep, we’ve recharged our batteries for another day and we wake up feeling ready to take on the world. But when the freshness disappears from our morning we can feel very differently. Poor sleep not only robs us of our energy, it can somehow prevent us from properly leaving behind yesterday’s problems and stresses, leaving us feeling fatigued mentally and physically.

Fresh starts begin and end with good sleep so get yours off to a fresher start after a perfect night’s sleep courtesy of our Perfect Sleep collection #perfectsleep. The culmination of over 70 years experience of bedmaking and combining traditional handmade quality with contemporary styling, our Perfect Sleep collection may well be the fresh start you’ve been looking for.